MOCK-UPS
The first shot will be a mixture of a mid-shot of an umpire throwing up a ball, with an aerial shot of the ball going up and expanding as it gets closer to the camera. All the while a horn can be heard as well as the sound of a crowd cheering.
The next shot is a quick cut back series of shots of the football. 3 shots max, and all for 1-2 seconds each.
LOVE FOOTY?
The second shot will cut to an animation of small footballs with a transparent background, with the text "LOVE FOOTY?" overlapping. This is intended to be a quick shot and can be accompanied by dialogue (3-5 seconds max)
LIKE CASH?
Similar to the second shot we have an animated moving background with big words. These words are interchangeable and not set in stone. Whatever the words may be the background animation must match.
More football/happy related imagery to solidify good feelings and the culture of football
BECOME AN UMPIRE AT THE WRFL
Simple text with simple message with small animation on lower middle area of the flags waving
GET FIT
GET PAID
Final shot is imagery of umpires